Every business aims at building a loyal customer base as a first step towards growth in the long run. Engaging customer interest in the very first interaction maximizes the chances of future business opportunities, and contributes to optimally classify the target audience. A general belief that customer centric approach will yield profitable results is applied by majority of the businesses; however, majority of the customers provide contradictory responses. The key to this riddle lies in analyzing the adopted strategies, product features and marketing efforts and critically evaluating these in terms of customer satisfaction which can be achieved by using a customer value scorecard.
Effort needs to be made towards garnering customer’s interest and generating efforts to concentrate on higher consistency levels on existing products and services, and thereafter focusing on newer and greater value purchases. Strategic appraisal of the services offered and the customer responses will provide strong bedrock for future growth plans.
Careful thinking has to be channeled towards preventing short term gains for creating value; provide the customer value for their money; and clearly spelled out add on features and offers to avoid any discrepancy and erosion in the customer’s trust. Truly building of a strong customer relationship through product improvising is the ultimate resolution for generating customer value.
